Productcaster is a product feed-powered publishing engine designed to help retailers’ products reach the widest possible audiences across all digital channels. Productcaster is managed and developed by the marketing technology division of Summit Media.

We have developed Productcaster over the last 10 years to improve the performance of our retail clients across paid media channels. Productcaster is in continuous development based on the feedback of our clients and takes advantage of the latest opportunities in digital media.

As part of our Productcaster solution, we have developed a multicategory comparison site to enable retailers to save money on their product ads across Google Shopping. As a Google approved Comparison Shopping Service (CSS) partner, we are able to offer more competitive media rates which are available through bidding via the CSS approach rather than the traditional PLA approach.

We seamlessly automate retailers’ products feeds which are published through the Google merchant centre, updating our comparison site to reflect the changes made in a retailer’s product feed. We are working with retailers and marketplaces with product inventory of all sizes, publishing more than 1 million updates daily for some of the brands that we are partnered with.

All exit clicks from the products listed on the Productcaster site are free of charge, meaning incremental sales and revenue can be generated for retailers at no additional cost.

Our localised sites allow brands to take advantage of this opportunity at scale, publishing products across the following EU markets:

We continuously invest in improving both the overall aesthetics and functionality of our comparison shopping platform, to ensure we delight customers and deliver a great product comparison experience.